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Socialbeat & Roboticly won Round 6 of the Google Digital News Initiative!

Aggiornamento: 28 feb 2022

English version (sotto la versione in italiano)

Personalized content experience" is the project designed by Socialbeat and Roboticly, in collaboration with L'Eco di Bergamo and Accenture, and funded by the Google Digital News Innovation Fund (DNI Fund), which from 2015 rewards the most innovative ideas in the field of publishing and digital journalism.

The project presented by Socialbeat, Roboticly, L'Eco di Bergamo and Accenture has been chosen from hundreds of candidates in Europe who have participated in the sixth round of funding in the large projects category and will receive a financial investment of 400 thousand euros from the fund set up by Google to encourage innovation in the world of digital news.

"Personalized content experience" has been designed to encourage the evolution of news, leveraging technology to offer readers not just information but an editorial experience based on their interests, behavior and in line with current trends.

Thanks to the artificial intelligence powered by Roboticly, Socialbeat will be able to identify the best content to be delivered to the reader of L'Eco di Bergamo exploiting also information about social trends, of which the startup is one of the main analysts. One of the decisive steps to achieve this goal is the enrichment of data that will serve to create the knowledge of the user: not only personal information, but also geography, format preferences (text news vs. video news) and habits to build a model that adapts the content to the interests of each individual reader. The aim of the project is to optimize existing digital revenues and create other monetization levers, for example through the implementation of customized hyperlocal coupons. The development of the Personalized content experience will begin in the second quarter of 2019 and will last approximately one year.

<We are very proud of this award that certifies the value of our work - explains Marco Sangalli, CEO of Socialbeat -. Our goal has always been to bring artificial intelligence into the publishing industry, as we are already doing thanks to the products that we have already developed in recent years and used by publishers throughout Italy. With our proprietary technology "Personalized content experience" we will be able to evolve even more in the sign of the personalization of the contents and to support a quality journalism, without forgetting the revenues generation factor, fundamental for the publishers. Innovation is our trademark and, for an early stage company like ours, it's an honor that a technological giant like Google has decided to reward our technologies by investing 400,000 euros. We believe this is a relevant validation on our products and capabilities and thanks to this award we will be able to go ahead in our innovation track.>

Link to official page of the project on Google DNI website:


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